The Founding Collection

Premium recovery-inspired fishing and outdoor apparel for people seeking recovery, living in recovery, and supporting someone they love. The connection is the shared work of searching, patience, persistence, time in nature, and sharing what we have learned.

Hopeful and welcoming, for anyone navigating a difficult chapter.

Offer outline

Three messages. One recognizable mark.

These supplied directions describe the collection. Product listings below appear only after their details, imagery, variants, prices, and availability are approved. Logo Option 1 remains the reference for the fish-and-triangle mark.

Signature hats

Black, olive, charcoal, and tan/black, with a prominent embroidered fish-and-triangle logo. Large lettering is not required.

Proposed target retail$30–$35Not confirmed production costs or current selling prices.

Premium T-shirts

A small fish-and-triangle logo on the front left chest and one large back phrase: KEEP FISHING, KEEP GROWING, or BE THE GIFT.

Proposed target retail$28–$35Not confirmed production costs or current selling prices.

Premium hoodies

A small front logo and one prominent back phrase: KEEP FISHING, KEEP GROWING, or BE THE GIFT. Heavyweight feel, understated colors, and a comfortable fit.

Proposed target retail$55–$70Not confirmed production costs or current selling prices.

Approved product details

Browse the collection

Current prices, variants, and availability come from approved product records. Guest orders will open after product and stock approval, production readiness, U.S. fulfillment and shipping totals, and Stripe authorization are confirmed.

Loading approved product details…